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	<title>Shawn DeWolfe, Author at Hospitality Web Design</title>
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	<title>Shawn DeWolfe, Author at Hospitality Web Design</title>
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		<title>5 Tips For How To Use Social Media To Get More Attention For Hotels, Motels and Resorts</title>
		<link>https://hospitalitywebdesign.ca/5-tips-for-how-to-use-social-media-to-get-more-attention-for-hotel/</link>
					<comments>https://hospitalitywebdesign.ca/5-tips-for-how-to-use-social-media-to-get-more-attention-for-hotel/#respond</comments>
		
		<dc:creator><![CDATA[Shawn DeWolfe]]></dc:creator>
		<pubDate>Wed, 21 Jun 2023 15:21:20 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">https://hospitalitywebdesign.ca/?p=54043</guid>

					<description><![CDATA[<p>The key to publicity is getting noticed by your key audience. For hotels, motels and other accommodations, this is about understanding who the audience is; and then cater to that audience.</p>
<p>The post <a href="https://hospitalitywebdesign.ca/5-tips-for-how-to-use-social-media-to-get-more-attention-for-hotel/">5 Tips For How To Use Social Media To Get More Attention For Hotels, Motels and Resorts</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The key to publicity is getting noticed by your key audience. For hotels, motels and other accommodations, this is about understanding who the audience is; and then cater to that audience. A review of personas helps.</p>
<ul>
<li aria-level="1">Are the guests young or old?</li>
<li aria-level="1">Are they business travelers or coming as part of a vacation?</li>
<li aria-level="1">Is price a big consideration?</li>
<li aria-level="1">Are services a big consideration?</li>
<li aria-level="1">Do they have a sense of humor?</li>
<li aria-level="1">Do they have a sense of adventure?</li>
<li aria-level="1">What do they say they love about your venue?</li>
</ul>
<p>From these probative questions, shape an understanding of your audience. Appeal to them on their level. Craft special offerings that fit who they are. Use images of your personas in the marketing so that people can see themselves in what you are saying.</p>
<h3><b>1) Run contests</b></h3>
<p>Running regular contests gives people a reason to Like and visit your Facebook page. Usually, the structure of the contest is that many people Like the page, but only one person wins.</p>
<p>Running regular contests on your Facebook page will continue to be an effective way to engage with your audience and increase your online presence. However, it&#8217;s important to offer prizes that are relevant to the current times.</p>
<p>Instead of just offering a prize to one winner, consider offering a reward that benefits everyone. For example, if your hotel hits 10,000 Likes, offer a discount code for a future stay or a free upgrade for all guests who book within the next month.</p>
<p>In 2023, it&#8217;s also important to consider the impact of social media on sustainability. Consider offering eco-friendly prizes or partnering with local organizations to promote responsible tourism. By aligning your contests with current trends and values, you can build a loyal following and make a positive impact on the world.</p>
<h3><b>2) Build reviews</b></h3>
<p>Past guests can recommend you via the different review systems.</p>
<p>To name a few:</p>
<ul>
<li aria-level="1">TripAdvisor</li>
<li aria-level="1">Google Reviews</li>
<li aria-level="1">Facebook Reviews</li>
<li aria-level="1">TrustPilot</li>
<li aria-level="1">Yelp</li>
</ul>
<p>Pick a favorite venue for reviews. Encourage your visitors to leave reviews on that system. Then, monitor the other review venues for good and bad reviews. When you get a good review: thank them via the review system. When you get a bad review: do the outreach. Speak with them– SPEAK, don’t email if possible. People hide behind keyboard courage and you need them to help understand where your services fell short. Make improvements, make peace and then make a statement about the bad review in a response.</p>
<p>A lot of the time, the people checking you out will go from your TripAdvisor page, to your Google Local listing, to your Facebook page, to check that all reviews are consistent. Make sure you actively maintain and monitor all of them so that they are up to date.</p>
<h3><b>3) Collect email addresses</b></h3>
<p>As a small hotel marketer in 2023, expanding your marketing reach through email addresses remains a top priority. With the ever-growing competition in the industry, it&#8217;s essential to widen your net and attract new guests with enticing promotions.</p>
<p>One effective way to capture email addresses directly from your social media platform is through a Facebook email signup tab. By incorporating this feature on your hotel&#8217;s Facebook page, potential guests can sign up for your newsletter, which highlights all the exciting promotions and offers available at your property.</p>
<p>This strategy not only helps you expand your email list but also allows you to engage with your audience and keep them updated on your latest offerings. As a result, you can build a loyal customer base and increase your hotel&#8217;s revenue in 2023 and beyond.</p>
<h3><b>4) Run Events</b></h3>
<p>Use Facebook to get the word out about your promotional events and host them at your venue.</p>
<ul>
<li aria-level="1">Organize a charity walk or run.</li>
<li aria-level="1">Host a yoga or meditation session.</li>
<li aria-level="1">Plan a team-building scavenger hunt.</li>
<li aria-level="1">Hold a dance party or Zumba class.</li>
<li aria-level="1">Coordinate a sports tournament (basketball, soccer, volleyball, etc.).</li>
<li aria-level="1">Offer nutrition workshops or cooking classes.</li>
<li aria-level="1">Arrange a hiking or outdoor adventure group.</li>
<li aria-level="1">Set up a wellness fair with vendors and speakers.</li>
<li aria-level="1">Create a biking or cycling group.</li>
<li aria-level="1">Schedule a group fitness class, such as Pilates or boot camp.</li>
</ul>
<p>Eventbrite offers a Facebook app that allows people to buy tickets straight from your Facebook page.</p>
<h3><b>5) Accept reservations</b></h3>
<p>In addition to allowing guests to book directly from your Facebook page, you may also want to consider using third-party booking services to increase your online visibility and attract more bookings. These services can help you reach a wider audience and manage your bookings more efficiently.</p>
<p>Some popular third-party booking services for hotels include Booking.com, Expedia, and Hotels.com. These platforms allow you to list your property and offer online bookings to their large user base. They also provide tools for managing your reservations, pricing, and availability across multiple channels.</p>
<p>While using third-party booking services can be beneficial, it&#8217;s important to carefully evaluate the costs and benefits before signing up. Some services charge high commission fees or require you to offer discounts and promotions to attract bookings. Make sure to read the terms and conditions carefully and choose a service that aligns with your business goals and budget.</p>
<p>The post <a href="https://hospitalitywebdesign.ca/5-tips-for-how-to-use-social-media-to-get-more-attention-for-hotel/">5 Tips For How To Use Social Media To Get More Attention For Hotels, Motels and Resorts</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
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		<title>KIVALLIQ Inuit Contribitions To Small Business (CSB)</title>
		<link>https://hospitalitywebdesign.ca/kivalliq-inuit-contribitions-to-small-business-csb/</link>
					<comments>https://hospitalitywebdesign.ca/kivalliq-inuit-contribitions-to-small-business-csb/#respond</comments>
		
		<dc:creator><![CDATA[Shawn DeWolfe]]></dc:creator>
		<pubDate>Sat, 26 Nov 2022 23:19:54 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">https://hospitalitywebdesign.ca/?p=53984</guid>

					<description><![CDATA[<p>The CSB Program encourages Inuit economic development for Inuit registered in the Kivalliq region of Nunavut. They are eligible to receive a grant or a loan of up to $5,000 to start or grow a business. You can use the grant for: start-up, growth, marketing &#38; training. For more details: https://www.kivalliqinuit.ca/funding-programs-2-2/</p>
<p>The post <a href="https://hospitalitywebdesign.ca/kivalliq-inuit-contribitions-to-small-business-csb/">KIVALLIQ Inuit Contribitions To Small Business (CSB)</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The CSB Program encourages Inuit economic development for Inuit registered in the Kivalliq region of Nunavut. They are eligible to receive a grant or a loan of up to $5,000 to start or grow a business. You can use the grant for: start-up, growth, marketing &amp; training.</p>
<p>For more details: <a href="https://www.kivalliqinuit.ca/funding-programs-2-2/">https://www.kivalliqinuit.ca/funding-programs-2-2/</a></p>
<p>The post <a href="https://hospitalitywebdesign.ca/kivalliq-inuit-contribitions-to-small-business-csb/">KIVALLIQ Inuit Contribitions To Small Business (CSB)</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
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		<title>Northwest Territories Tourism Funding: Tourism Product Diversification and Marketing Program</title>
		<link>https://hospitalitywebdesign.ca/tourism-funding-tourism-product-diversification-and-marketing-program/</link>
					<comments>https://hospitalitywebdesign.ca/tourism-funding-tourism-product-diversification-and-marketing-program/#respond</comments>
		
		<dc:creator><![CDATA[Shawn DeWolfe]]></dc:creator>
		<pubDate>Sat, 26 Nov 2022 23:04:46 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://hospitalitywebdesign.ca/?p=53980</guid>

					<description><![CDATA[<p>Who is eligible? NWT Businesses, economic development agencies, and communities. Aboriginal Organizations. Potential aboriginal culture tourism ventures. Funding Under TPDMP support can be provided in three schedules: Schedule 1: Business Planning and Transition Assistance Up to $25 000 is available per applicant. Funds may be applied toward the development of business plans to enhance an [&#8230;]</p>
<p>The post <a href="https://hospitalitywebdesign.ca/tourism-funding-tourism-product-diversification-and-marketing-program/">Northwest Territories Tourism Funding: Tourism Product Diversification and Marketing Program</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2 class=" toc-header toc-header-bullet">Who is eligible?</h2>
<ul>
<li>NWT Businesses, economic development agencies, and communities.</li>
<li>Aboriginal Organizations.</li>
<li>Potential aboriginal culture tourism ventures.</li>
</ul>
<h2 class=" toc-header toc-header-bullet">Funding</h2>
<p>Under TPDMP support can be provided in three schedules:</p>
<p>Schedule 1: Business Planning and Transition Assistance</p>
<ul>
<li>Up to $25 000 is available per applicant.</li>
<li>Funds may be applied toward the development of business plans to enhance an existing tourism product or develop a new product with the intent of increasing revenues for an existing Tourism Business and attracting new visitors to the NWT.</li>
<li>Costs may include consulting fees and costs for business plan development, or costs associated with consulting related to obtaining a Tourism Operator Licence.</li>
</ul>
<p>Schedule 2: Product Development and Enhancement</p>
<ul>
<li>Up to $250 000 over one or multiple years. Recipients who receive up to $250,000 will be able to re‑apply again after five years have elapsed from receipt of the contribution.</li>
<li>Funds may be applied towards the development of a new tourism product or the enhancement of an existing product with the intent of attracting new visitors to the NWT.</li>
<li>Costs may include Start-up, capital acquisition, skills upgrading, services or amenities upgrading, website development, or development costs associated with product offerings.</li>
</ul>
<p>Schedule 3: Marketing Assistance for Tourism Businesses</p>
<ul>
<li>Up to $10 000 per applicant.</li>
<li>Funds may be applied towards marketing projects.</li>
<li>Costs may include travel to trade shows, brochure/pamphlet development, launch campaigns, or development/modification of websites.</li>
</ul>
<h2 class=" toc-header toc-header-bullet"><a id="costs-or-fees" class="toc-bookmark" title="Costs or Fees" rel="bookmark" name="costs-or-fees"></a>Costs or Fees</h2>
<p>Schedule 1 – Business Planning and Transition Assistance</p>
<ul>
<li>Equity requirement of 15% including Sweat Equity.</li>
</ul>
<p>Schedule 2 – Product Development and Enhancement</p>
<ul>
<li>Equity requirement of 15%.</li>
<li>Up to $10 000 in existing equity (capital infrastructure for which no previous contribution funds have been received from the GNWT) and/or sweat equity may be applied towards the project.</li>
</ul>
<p>Schedule 3 – Marketing Assistance for Tourism Businesses</p>
<ul>
<li>Equity requirement of 15%.</li>
<li>Any other information requested by the economic development officer during the application process.</li>
</ul>
<h2 class=" toc-header toc-header-bullet"><a id="required-documents" class="toc-bookmark" title="Required Documents" rel="bookmark" name="required-documents"></a>Required Documents</h2>
<p>Applicants are required to submit:</p>
<ul>
<li>A completed and signed application form</li>
<li>A detailed project proposal including a project description</li>
<li>A budget including quotes</li>
<li>Revenue and visitor forecasts</li>
</ul>
<p>Other information may be requested. Speak with your regional Tourism Development Officer about specific proposal requirements and evaluation criteria, funding limits, equity requirements and specific purposes to which funding can be applied.</p>
<h2 class="toc-filter-back-to-top">How to Apply</h2>
<p><strong>It is strongly recommended that you contact your regional Tourism Development Officer to discuss your idea prior to the development of your proposal. </strong></p>
<p>When applying, please complete and sign an application form per schedule. If you are applying to more than one schedule, fill out a form for each schedule. Please include all required documents along with your application, or your application will be considered incomplete and will not be reviewed.</p>
<p>For more information: <a href="https://www.iti.gov.nt.ca/en/TPDMP#how-to-apply">click here</a>.</p>
<p>The post <a href="https://hospitalitywebdesign.ca/tourism-funding-tourism-product-diversification-and-marketing-program/">Northwest Territories Tourism Funding: Tourism Product Diversification and Marketing Program</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
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		<title>Porthole Solutions.com Acquired by Web321</title>
		<link>https://hospitalitywebdesign.ca/porthole-solutions-com-acquired-by-web321/</link>
					<comments>https://hospitalitywebdesign.ca/porthole-solutions-com-acquired-by-web321/#respond</comments>
		
		<dc:creator><![CDATA[Shawn DeWolfe]]></dc:creator>
		<pubDate>Mon, 12 Sep 2022 22:04:28 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">https://hospitalitywebdesign.ca/?p=53336</guid>

					<description><![CDATA[<p>We are proud to pick up the mantle of Porthole Solutions. Back in the day, they provided full service solutions. As they said it, back then: We provide full web services, including hosting and domain registration, and create custom designed websites that can be maintained by you depending on your needs. With advances in technology, [&#8230;]</p>
<p>The post <a href="https://hospitalitywebdesign.ca/porthole-solutions-com-acquired-by-web321/">Porthole Solutions.com Acquired by Web321</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>We are proud to pick up the mantle of Porthole Solutions. Back in the day, they provided full service solutions. As they said it, back then:</p>
<blockquote><p><em>We provide full web services, including hosting and domain registration, and create custom designed websites that can be maintained by you depending on your needs. With advances in technology, it is easier than ever to have a professionally designed web presence to market your products and services to your clients in the most effective way possible.</p>
<p>Whether you require a brand new site or an overhaul on an existing site or perhaps you&#8217;d just like more control over your site content, give us a call and we can help you make your site what you really want it to be.</em></p></blockquote>
<p>They served a long list of great local businesses and enterprises:</p>
<ul>
<li><a href="//www.aloyd.com" target="_blank" rel="noopener">Aloyd Fitness</a></li>
<li><a href="//www.blueskiespainting.com" target="_blank" rel="noopener">Blue Skies Painting</a></li>
<li><a href="//www.cantexpainting.com" target="_blank" rel="noopener">Cantex Painting</a></li>
<li><a href="//cfax1070.com" target="_blank" rel="noopener">CFAX</a></li>
<li><a href="//www.doddsfurniture.com" target="_blank" rel="noopener">Dodd’s Furniture</a></li>
<li><a href="//www.eurocangroup.com" target="_blank" rel="noopener">Eurocan</a></li>
<li><a href="//www.fannybayoysters.com" target="_blank" rel="noopener">Fanny Bay Oysters</a></li>
<li><a href="/?s=www.fullbalancefitness.com" rel="noopener">Full Balance Fitness</a></li>
<li><a href="//www.glenwoodmeats.ca/" target="_blank" rel="noopener" title="Glenwood Meats: the best meat shop in Greater Victoria">Glenwood Meats</a></li>
<li><a href="//www.idea-works.ca" target="_blank" rel="noopener">Idea Works</a></li>
<li><a href="//www.ipsmg.ca" target="_blank" rel="noopener">IPSMG</a></li>
<li><a href="//www.1073kool.fm" target="_blank" rel="noopener">KOOL FM</a></li>
<li><a href="//www.johnhorgan.ca" target="_blank" rel="noopener">John Horgan MLA</a></li>
<li><a href="//www.lisamortimore.com" target="_blank" rel="noopener">Lisa Mortimore</a></li>
<li><a href="//www.naturomedic.com" target="_blank" rel="noopener">Naturomedic</a></li>
<li><a href="//www.oipc.bc.ca" target="_blank" rel="noopener">OIPC</a></li>
<li><a href="//www.neroglobal.com" target="_blank" rel="noopener">NERO Global Tracking</a></li>
<li><a href="//www.rathfredaghcheshire.ie" target="_blank" rel="noopener">Rathfredagh</a></li>
<li><a href="//www.robmcaulay.com" target="_blank" rel="noopener">Rob McAulay</a></li>
<li><a href="//www.sweetpower.com" target="_blank" rel="noopener">Sweetpower</a></li>
<li><a href="//www.teamsalesvictoria.com" target="_blank" rel="noopener">Teamsales</a></li>
<li><a href="//www.victoriarebels.com" target="_blank" rel="noopener">Victoria Rebels</a></li>
</ul>
<p>The post <a href="https://hospitalitywebdesign.ca/porthole-solutions-com-acquired-by-web321/">Porthole Solutions.com Acquired by Web321</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
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		<item>
		<title>Indigenous Funding Options in BC</title>
		<link>https://hospitalitywebdesign.ca/indigenous-funding-options-in-bc/</link>
					<comments>https://hospitalitywebdesign.ca/indigenous-funding-options-in-bc/#respond</comments>
		
		<dc:creator><![CDATA[Shawn DeWolfe]]></dc:creator>
		<pubDate>Wed, 07 Sep 2022 19:04:25 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">https://hospitalitywebdesign.ca/?p=53329</guid>

					<description><![CDATA[<p>National Programs PacifiCan Jobs and Growth Fund  If you are working on a project for your business to transition to a green economy, foster an inclusive  recovery, become more competitive and create jobs for Canadians, you could get a contribution for up to 100% of the project’s cost. https://www.canada.ca/en/pacific-economic-development/services/funding/jobs-growth-fund.html  Natural Resources Canada Indigenous Forestry Initiative  [&#8230;]</p>
<p>The post <a href="https://hospitalitywebdesign.ca/indigenous-funding-options-in-bc/">Indigenous Funding Options in BC</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3>National Programs</h3>
<p><b><i>PacifiCan Jobs and Growth Fund </i></b><br />
If you are working on a project for your business to transition to a green economy, foster an inclusive  recovery, become more competitive and create jobs for Canadians, you could get a contribution for up to 100% of the project’s cost. <a href="https://www.canada.ca/en/pacific-economic-development/services/funding/jobs-growth-fund.html">https://www.canada.ca/en/pacific-economic-development/services/funding/jobs-growth-fund.html </a></p>
<p><b><i>Natural Resources Canada Indigenous Forestry Initiative </i></b><br />
Funding of up to $6.2 million available for period 2021-2023 for clean technology, forest bioeconomy,  environmental stewardship and forest resource management projects in the forestry industry that  create economic development opportunities for Indigenous peoples.</p>
<p><a href="https://www.nrcan.gc.ca/science-and-data/funding-partnerships/funding-opportunities/forest-sector funding-programs/indigenous-forestry-initiative/13125">https://www.nrcan.gc.ca/science-and-data/funding-partnerships/funding-opportunities/forest-sector funding-programs/indigenous-forestry-initiative/13125</a></p>
<p><b><i>BDC Financing Indigenous Entrepreneur Loan </i></b><br />
Purchase assets, start exporting, pay start-up or franchise fees and replenish working capital with a $350,000 loan if you have an existing business or $250,000 if you are a start-up.  <a href="https://www.bdc.ca/en/i-am/indigenous-entrepreneur">https://www.bdc.ca/en/i-am/indigenous-entrepreneur</a></p>
<p><b><i>FuturPreneur Canada Indigenous Program </i></b><br />
Get a collateral-free loan of up to $60,000, along with 2 years of expert business mentoring and  resources to get your startup off the ground if you&#8217;re an Indigenous person 18–39 years old.  <a href="https://www.futurpreneur.ca/en/indigenous">https://www.futurpreneur.ca/en/indigenous</a></p>
<p><b><i>CIPO Indigenous Intellectual Property Program Grant </i></b><br />
If your organization is Indigenous-led, you can get a grant up to $15,000 to help fund its IP initiatives,  like research projects, drafting policy papers, or developing educational materials.  <a href="https://www.ic.gc.ca/eic/site/108.nsf/eng/h_00010.html">https://www.ic.gc.ca/eic/site/108.nsf/eng/h_00010.html</a></p>
<h3>Provincial </b><b>Programs </h3>
<p><b><i>Tale’awtxw Aboriginal Capital Corporation (TACC) Financing Programs </i></b><br />
TACC provides financing to Aboriginal Entrepreneurs including Status, Métis, Inuit and Non-Status  Indians residing in the Coast Salish Territory. We understand that it can be difficult to access financing  and we will try our best to meet your needs.  <a href="https://www.tacc.ca/financing">https://www.tacc.ca/financing </a></p>
<p><b><i>Indigenous Business Advisory Centres </i></b><br />
Business advisory centres in Cranbrook, Fort St. John and Prince George help Indigenous entrepreneurs  with business startup or expansion, partnerships, and planning. These centres ensure that Indigenous</p>
<p>entrepreneurs have access to business support and advice to help them reach their business goals.  <a href="https://www2.gov.bc.ca/gov/content/governments/indigenous-people/economic development/business-advisory-centres">https://www2.gov.bc.ca/gov/content/governments/indigenous-people/economic development/business-advisory-centres</a></p>
<p><b><i>First Citizens Fund Business Loan Program </i></b><br />
Business loans are available to Indigenous entrepreneurs in British Columbia. All Nations Trust Company  (ANTCO) delivers the Aboriginal Business Loan Program in partnership with four Aboriginal Capital  Corporations located throughout the province.</p>
<p><a href="https://www2.gov.bc.ca/gov/content/governments/indigenous-people/economic development/business-loan-program?bcgovtm=FTF">https://www2.gov.bc.ca/gov/content/governments/indigenous-people/economic development/business-loan-program?bcgovtm=FTF</a></p>
<p>The post <a href="https://hospitalitywebdesign.ca/indigenous-funding-options-in-bc/">Indigenous Funding Options in BC</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
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		<title>Top 7 Signs A Website Is Abandoned</title>
		<link>https://hospitalitywebdesign.ca/top-7-signs-a-website-is-abandoned/</link>
					<comments>https://hospitalitywebdesign.ca/top-7-signs-a-website-is-abandoned/#respond</comments>
		
		<dc:creator><![CDATA[Shawn DeWolfe]]></dc:creator>
		<pubDate>Mon, 18 Apr 2022 20:43:05 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">https://hospitalitywebdesign.ca/?p=51911</guid>

					<description><![CDATA[<p>Websites need TLC. A garden and a website have a lot in common: They start in the dirt: for gardens, it’s literal soil; for websites, it’s dirt poor rankings and lack of discoverability.  The conditions need to be favourable to growth. Plant the seeds and give them some time. Nurture them. Prune the weeds (ie. [&#8230;]</p>
<p>The post <a href="https://hospitalitywebdesign.ca/top-7-signs-a-website-is-abandoned/">Top 7 Signs A Website Is Abandoned</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span data-preserver-spaces="true">Websites need TLC. A garden and a website have a lot in common:</span></p>
<ul>
<li><span data-preserver-spaces="true">They start in the dirt: for gardens, it’s literal soil; for websites, it’s dirt poor rankings and lack of discoverability. </span></li>
<li><span data-preserver-spaces="true">The conditions need to be favourable to growth.</span></li>
<li><span data-preserver-spaces="true">Plant the seeds and give them some time.</span></li>
<li><span data-preserver-spaces="true">Nurture them.</span></li>
<li><span data-preserver-spaces="true">Prune the weeds (ie. spam comments and performance issues). </span></li>
</ul>
<p><span data-preserver-spaces="true">An abandoned website can pose some liability for the site owner– the business the website represents. It could have outdated information, security exploits, and not adhere to the current legislation. </span></p>
<p><span data-preserver-spaces="true">I get approached by many website owners and their websites have tell-tale signs of websites in trouble.</span></p>
<h3><span data-preserver-spaces="true">Something Major Has Broken</span></h3>
<p><span data-preserver-spaces="true">Several years ago, one version of PHP (version 5.6) was in common use. It was replaced by PHP 7 and its sub-versions. That broke a lot of the Internet. Some web hosts have kept support going for the old sites, but that exposes their systems to security exploits. One by one, they’ve been emailing clients with warnings that support for the old system has lapsed. When the support is pulled, some websites will crash entirely. </span></p>
<h3><span data-preserver-spaces="true">The Forms Don’t Work</span></h3>
<p><span data-preserver-spaces="true">Website forms are critical to connecting with clients– both current and potential. If the web-based forms no longer work, it’s a sign that something has busted along the way. Some examples of what could have gone wrong: </span></p>
<ul>
<li><span data-preserver-spaces="true">Web forms need spam proofing, often called “Captcha.” if something has changed and the website can no longer connect, the forms won’t work.</span></li>
<li><span data-preserver-spaces="true">The mail connection may be broken. If the forms need a working mail system, maybe that has broken down. There’s nothing wrong with periodically testing your own forms to make sure the connections are intact.</span></li>
<li><span data-preserver-spaces="true">The web form license may be out of date. Products like Gravity Forms need to be annually renewed to stay in working order. Did someone renew the licenses?</span></li>
</ul>
<h3><span data-preserver-spaces="true">It’s Not Mobile Ready</span></h3>
<p><span data-preserver-spaces="true">This is 2022. The majority of website traffic comes from phones and other mobile devices. Granted: a big screen lets things look their best, but all websites need to look okay on mobile. If a website looks bad on a phone, it didn’t get the mobile readiness (aka responsive) pass. Making the choices required to make a mobile website look great takes work and if it’s not mobile-ready, that was skipped or it fell into disrepair. </span></p>
<h3><span data-preserver-spaces="true">Just another WordPress Website</span></h3>
<p><span data-preserver-spaces="true">Remember when people bought VCRs and the clock kept flashing 12:00? They hadn’t finished the set-up. When a site’s slogan or subtitle reads “Just another WordPress Website” it says to the world: </span></p>
<ul>
<li><span data-preserver-spaces="true">We gave up before we were finished</span></li>
<li><span data-preserver-spaces="true">We launched with the basics, so we likely skipped optimizations and security safeguards.</span></li>
<li><span data-preserver-spaces="true">We may not know what we’re doing. Don’t take it personally: maybe you hired someone who didn’t know what they were doing.</span></li>
</ul>
<h3><span data-preserver-spaces="true">Copyright 2018… 2017…. 1066….</span></h3>
<p><span data-preserver-spaces="true">A copyright, in part, is a legal defence of your web content. More than that, it’s a datestamp that speaks to when your website was last overhauled or updated. I’ve recently seen websites with “Copyright ©2004” A lot has happened with web technology in the last 20 years. An old website may be missing out on many technological advents. At the very least: mobile readiness. An old website may have dodgy security in place. It could have outdated information. A website should have a refresh every three years. If the copyright is much older than that, the site may not have relevant information.</span></p>
<h3><span data-preserver-spaces="true">Your Designer Is Gone</span></h3>
<p><span data-preserver-spaces="true">Some designers put a link to their website at the bottom of a client&#8217;s site. At Web321, we do that unless expressly asked to not include it. Web design is a field where people enter and leave. The low-level skills needed to roll out a website can be adopted by former graphic designers, former writers, and former marketers. If it’s easy to get into the field, it’s easy to get out. Some web designers just pack up. If their site is down, then they are likely gone too. They may be on the beaches of Thailand defending their camera from monkeys, but you’re left with an aging website. </span></p>
<h3><span data-preserver-spaces="true">Your Designer’s Copyright</span></h3>
<p><span data-preserver-spaces="true">Web designers often have the “Cobblers Shoes Dilemma.” While their client sites look good, their own sites have aged. Maybe your designer’s website is still going through the miracle of automatic updates and recurring billing, but if their copyright is several years out of whack, maybe they did abandon their own website and, by extension, their clients. I tried following up with one designer to see if they were in business still. According to their website and their social media accounts, they dropped off the Internet five years ago. Poof. Guess the quality of support one gets from a phantom. </span></p>
<h2><span data-preserver-spaces="true">What If Your Site Has Been Abandoned?</span></h2>
<h3><span data-preserver-spaces="true">Get Control Back</span></h3>
<p><span data-preserver-spaces="true">Try to get in touch with your former designer. If that fails, get in touch with the service provider that hosts the website. If you don’t know who is hosting your site, ask for help from a web developer to connect the dots.</span></p>
<p><span data-preserver-spaces="true">If you have the login credentials to WordPress or the web hosting: that’s great. If you don’t, get in touch with the service provider and plead your case. It’s not uncommon for this to happen. If your credit card is attached to the hosting account, then it’s possible for them to consider your claims to be valid. If they won’t go for it, see if you can get access to the domain name and its registration. From there, an updated alternative web host can be used. The domain name can be pointed to the new web hosting. If you have an administrator-level WordPress account for your website, you can get into the site and make a complete duplicate of the site. Pick it up, move it to a new host and voila: control.</span></p>
<p><span data-preserver-spaces="true">Worst comes to worst, if you’ve lost hosting and WordPress access, maybe consider building a new website from scratch: crib what you can from the old site and start the new site. </span></p>
<p><span data-preserver-spaces="true">If you have lost access to the domain registration: that’s more challenging. Domain name registrars have layers of defenses to prevent bad actors from getting control of domain names. The first play for a bad actor is often to impersonate the rightful owner. It can be difficult to convince a registrar. If that’s ultimately impossible, then rebrand: register a similar domain name and re-do all of the marketing material as well as your email addresses. It’s a worst-case scenario, but sometimes it’s the only recourse. </span></p>
<h3><span data-preserver-spaces="true">Get Help</span></h3>
<p><span data-preserver-spaces="true">Some of these steps are painful and difficult to navigate. Most business owners are not web developers or web design consultants– they’re anything but. If you’re out of your league on reviving your website, get professional help. No surprise: rescues like this are common for me. Feel free to reach out: </span><a class="editor-rtfLink" href="mailto:shawn@web321.co" target="_blank" rel="noopener"><span data-preserver-spaces="true">shawn@web321.co</span></a><span data-preserver-spaces="true"> or <a href="tel:+18444932321">1-844-493-2321</a></span></p>
<p>&nbsp;</p>
<p>The post <a href="https://hospitalitywebdesign.ca/top-7-signs-a-website-is-abandoned/">Top 7 Signs A Website Is Abandoned</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
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		<title>WordPress: How Popular Is It?</title>
		<link>https://hospitalitywebdesign.ca/wordpress-how-popular-is-it/</link>
					<comments>https://hospitalitywebdesign.ca/wordpress-how-popular-is-it/#respond</comments>
		
		<dc:creator><![CDATA[Shawn DeWolfe]]></dc:creator>
		<pubDate>Tue, 15 Sep 2020 07:49:37 +0000</pubDate>
				<category><![CDATA[WordPress]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[stats]]></category>
		<guid isPermaLink="false">https://hospitalitywebdesign.ca/?p=3850</guid>

					<description><![CDATA[<p>WordPress has become a global marvel and it has taken a long leap since its release in 2003. From the 1st version of WordPress in 2003, it has been growing considerably even today. Being the most superior CMS in this industry, WordPress stands above its rival brands and constitutes a good amount of market share. [&#8230;]</p>
<p>The post <a href="https://hospitalitywebdesign.ca/wordpress-how-popular-is-it/">WordPress: How Popular Is It?</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress has become a global marvel and it has taken a long leap since its release in 2003. From the 1st version of WordPress in 2003, it has been growing considerably even today. </span></p>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Being the most superior CMS in this industry, WordPress stands above its rival brands and constitutes a good amount of market share. The sheer scope and size of the impact of WordPress are huge, which is why we have gathered some shocking stats to help you put into perspective. </span></p>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">The Project Cost Calculator of Open Hub claims that WordPress took approximately 112 person-years to build itself with 423,759 lines of code and an approximate cost of $6 million to fund the size of this project. </span></p>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">The WordPress platform is a simple and free content management system that involves varying levels of technical knowledge to develop impressive and innovative websites and web content. The boundless library of plugins and themes boosts the possibility of this platform. </span></p>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">If you want to make an online appearance today, you can follow the WordPress stats that can help you to gain an online presence. The following are the important WordPress stats in 2020 that you may need to know –</span></p>
<ul>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress powers 35 percent of the internet with a 2 percent surge in contrast with early 2019 and a 4 percent increase compared to 2019. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">If you consider the sites built by only CMS, around 60 percent of the CMS-built sites are WordPress. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Around 661 WordPress websites pop up every day. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Back in 2018, non-English WordPress downloads outpaced the English ones. </span></li>
</ul>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">These numbers are facts that are important since WordPress plays a vital role in the online marketing environment. </span></p>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">The capabilities and contribution of this platform have motivated others to level their playing field and compete. The central determiner of the effectiveness of this platform is not the net worth but their creativity. This is why it is possible for small businesses to compete with global companies who enjoy major marketing budgets. </span></p>
<ul>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">59% of websites using well-known content management systems are using WordPress. There are around 46.2 percent sites globally that do not use a CMS and the rest depend on WordPress. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">There are 64 million websites that employ WordPress in absolute measures. This stat is based on the global count of active sites, according to the Netcraft. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress is accountable for the added 1.1 million domain registration every half-yearly. This stat is an estimated value from 2015. The actual value is likely to be more since the level of market penetration and domain registration of WordPress have risen.</span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Around 34 percent of the 10,000 most famous websites across the world use WordPress. These famous sites are Etsy, Reuters, TED, Whitehouse.gov, Yelp, TechCrunch, The New Yorker, and People. Among international celebrities, Snoop Dogg, Justine Bieber, Katy Perry, Jay Z, and Stephen Fry also use this platform. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">The second most commonly used CMS, Joomla, constitutes 5.7 percent of the market share. This positively skewed market has many competitors but only one of them has been able to take an enormous lead. Drupal, Shopify, and Squarespace follow Joomla with market shares of 3.7%, 2.4%, and 2.5%, respectively. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress 4.9 version has been downloaded around 159 million times. When you read this article, WordPress downloads would cross 160 million. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress receives unique monthly visitors the same as Twitter. According to Twitter stats, unique monthly visits are around 152 million in the US but for WordPress, it is around 149 million. Both Amazon (with 199 million visits) and Twitter recently ranked lower than WordPress in terms of unique monthly visitors. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress users create around 52.1 million comments and 70.5 million new posts every month. This blogging platform encourages a huge population across the world to initiate discussions and add fresh content every month. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">A total of 409 million users view at least 21.1 billion pages every month on the popular WordPress sites. For daily content consumption, a higher count of users views WP blogs. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WooCommerce constitutes 27.7 percent of the market share among all eCommerce platforms. This is vital information for all online businesses. Online business platforms let merchants build digital stores to allow transactions online. WooCommerce is an eCommerce platform of WordPress that is growing faster than the competitors such as Shopify and Squarespace.</span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Around 13.2 percent of all sites use WooCommerce. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">7.5 million spam comments are blocked by Akismet every hour. Akismet is a famous WordPress plugin that saves its users who deal with spam. Spam is one of the most common nuisances online today. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">In 2017, the 3 best WordPress plugins were WordPress Importer, WooCommerce, and the All in One SEO Pack. </span></li>
</ul>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">The WordPress usability statistics in 2020 are as follows – </span></p>
<ul>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress.com is different from WordPress.org. These 2 versions can be very confusing. The latter is a free and open-source CMS built for the WP software. Whereas, WordPress.com is the blogging platform that is based on the said software.</span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">To host an appreciable WordPress site, it costs as low as $60. At this cost, you also get unmetered bandwidth and sufficient storage. In the case of a high-traffic site, you might have to go for expensive versions such as the managed WordPress hosting. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Being platform-agnostic, WordPress provides native applications for common platforms such as iOS, Windows Phone, WebOS, Android, and even Blackberry. You can use all the functions regardless of what system you are using. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress is currently offering 47,350 active plugins out of a sum of 56,311 plugins listed by the Plugin Directory for WordPress. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Around 80 to 90 percent of the SEO mechanics are taken care of by WordPress. This stat was mentioned by Matt Cutts in 2009 who was the head of Google’s webspam group. The platform is still continuing to make it more SEO-friendly with more plugins to assist its users in getting the SEO right. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">At least 36 percent of WordPress sites are served by HTTPS. This figure denotes an increase of more than double from 2016. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Being the fastest growing web-publishing platform, WordPress helps you to draw more traffic with higher ranks of WordPress keywords than its competitors. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Despite issues, Jetpack is the most accepted WordPress plugin for all marketers. It is a free tool, facilitating vital tasks such as social media integration, traffic insight, security, and backups. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress employs not more than 800 workers worldwide, the majority of which are from the US. They collaborate from their residence and they ensure that the requirements of all countries are met. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress involves more than 100 contributors. Being the world’s one of the biggest open-source platforms, it has 100 contributors in the developer team, containing more than 430,000 lines of codes.</span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Taking 2020 as an exception to the rule, WordPress has helped 128 WordCamps in around 48 countries, involving 1091 sponsors and 2310 speakers in 2017. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">This WP platform has also had 4379 meetups, a surge of 43 percent compared to 2016. Above 99 thousand people attended the meetups which were a whopping rise of 65 percent from 2016. The reason for this upsurge was because of the introduction of the Events widget in the WP 4.8 version. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Some of the amazing WordPress sites are shown at WordPress.org site. The platform showcases the best sites and the list includes names like the </span><em style="background-color: transparent; color: #000000;">City University of New York, the Obama Foundation, and the Houston Zoo. </em></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">A typical WordPress developer earns an average of $50,365 in the US. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WordPress has denied around 61 percent of DMCA takedown notices. This has added transparency to functionality, security, and versatility. DMCA notices are filed by individuals or companies if they find any posts on the platform trespassing on intellectual property rights.</span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">WP has also denied around 65 percent of government information requests. WordPress not only cooperates with the government on important and valid cases but also strongly resists circulating information that puts the blogger’s freedom of expression at stake. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">The major WordPress versions are released after approximately 152 days. </span></li>
<li class="ql-align-justify"><span style="background-color: transparent; color: #000000;">Most number of downloads on WordPress is done on Wednesdays and least on Fridays. </span></li>
</ul>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">To sum up, WordPress is one of the most widely known content management systems and blogging platforms. </span></p>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">The above WordPress stats prove that the popularity of this platform is not only because of its simplicity and low costs but also other factors such as a wide range of themes and plugins, security, SEO-friendliness, and language packs availability. </span></p>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">The popular platform has journeyed a long way. It has evolved from basic and simple blogging too to a global phenomenon, endorsed by some of the biggest brands and popular celebrities. The features of WordPress are particularly helpful for small and medium businesses since it allows the use of high-functioning and attractive websites without having an expert developer or big budget. </span></p>
<p class="ql-align-justify"><span style="background-color: transparent; color: #000000;">The shocking WordPress stats provided in the article prove the capacity of this platform and why it has spread to such a large extent in terms of usability, web standards, security, etc. The WordPress community is flourishing at an increasing rate every day. </span></p>
<hr />
<p class="ql-align-justify"><strong style="background-color: transparent; color: #000000;">References </strong></p>
<p class="ql-align-justify"><a style="background-color: transparent; color: #0000ff;" href="https://www.whoishostingthis.com/compare/wordpress/stats/" target="_blank" rel="noopener noreferrer">https://www.whoishostingthis.com/compare/wordpress/stats/</a></p>
<p class="ql-align-justify"><a style="background-color: transparent; color: #0000ff;" href="https://hostingtribunal.com/blog/wordpress-statistics/#gref" target="_blank" rel="noopener noreferrer">https://hostingtribunal.com/blog/wordpress-statistics/#gref</a></p>
<p class="ql-align-justify"><a style="background-color: transparent; color: #0000ff;" href="https://digital.com/wordpress-hosting/wordpress-stats/" target="_blank" rel="noopener noreferrer">https://digital.com/wordpress-hosting/wordpress-stats/</a></p>
<p class="ql-align-justify">
<p>The post <a href="https://hospitalitywebdesign.ca/wordpress-how-popular-is-it/">WordPress: How Popular Is It?</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
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		<title>When The Phone Book Company Has Your Website</title>
		<link>https://hospitalitywebdesign.ca/when-the-phone-book-company-has-your-website/</link>
					<comments>https://hospitalitywebdesign.ca/when-the-phone-book-company-has-your-website/#respond</comments>
		
		<dc:creator><![CDATA[Shawn DeWolfe]]></dc:creator>
		<pubDate>Mon, 31 Aug 2020 09:05:07 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[phone book]]></category>
		<category><![CDATA[site transfers]]></category>
		<guid isPermaLink="false">https://hospitalitywebdesign.ca/?p=3831</guid>

					<description><![CDATA[<p>If you find your website is under performing, there is a way to your site back and get it earning its keep.</p>
<p>The post <a href="https://hospitalitywebdesign.ca/when-the-phone-book-company-has-your-website/">When The Phone Book Company Has Your Website</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>phob30 years ago, businesses paid a good deal of money to have every listing in the phone book available. But when the internet began to become fashionable, the phone books tried to be present in the same way. They dedicated themselves to offering certain services with an added value related to the synergy of marketing. You can let the phone book handle everything that has to do with marketing. But a bump, even a small one within the roots of black in the yellow pages, costs businesses a few pennies. So the web pages of those phone books are going to cost as much money as they do well. You can compare the high cost that is needed to form all this, with the low functionality. But, it shouldn&#8217;t be like that. It is very easy to offer complete and sophisticated functionality on a website.</p>
<p>You can take the phone book as a model, you can pay year after year for those goods. And instead of having a phone book, we will have a web page with all the available contacts. It is important that you can run that web page so that it is informative and that it connects in the best possible way with the audience.</p>
<p>That is, to have a commercial exhibition within a community that has a global reach. So the most flexible solution is to start that website, you can do it through WordPress. Here we have a large number of very useful add-ons. With them, a very important web developer to apply these supplements to the web page and to be able to do everything we need.</p>
<p>But, how can those web pages get worse to have the phone book electronically? Customers often invest in marketing, because closing the book can be very tricky within the phone book. It doesn&#8217;t have to be difficult to switch between different marketers.</p>
<p>So a good web developer will register the domain name within the client&#8217;s name. This client will be the owner of the domain and that website, so the developer will offer good advice, will be in charge of doing all the technical work and will make sure everything works correctly.</p>
<p>These companies are going to register a domicile with the client&#8217;s name but they have control of the domain.</p>
<p>If the client and the same company separate, the one who will keep the domain is the company itself. If the phone book does this to the customer, it will reinforce your presence on the website. The good news is that customers have a good way to pause.</p>
<h2>How To Do It: Everything Step By Step</h2>
<h3>Hire a web developer</h3>
<p>It is important that you find a good web developer and that you get along in the best possible way. You can talk to them about all your goals online. Then you will have to listen, everything we can achieve with your online business. You must calculate the budget there is in terms of both time and money.</p>
<h3>Try to rescue your domain name</h3>
<p>You must ask for your name within the domain. You have to take into account the costs that are involved in the whole process. If the domain name is valuable, you can keep it and even connect it with another client. If the domain is associated with any company name, it cannot be retained by the company. We may install them to transfer the domain, but if it fails, there is a specific body that is in charge of the supervision to be able to request it. They will be in charge of negotiating the transfer with a mechanism for resolving all disputes.</p>
<p>It is not the best option, because the cost we have is considerable, this will allow you to maintain the domain when the brand is very similar.</p>
<p>If this does not work, you can make a similar domain registration as it will coincide with that brand. It is not a good solution, but it is much faster than making a dispute. A website that is well established to market with the best of phone book companies and that is trying to impose itself.</p>
<h3>Get the content from your old phone book company website</h3>
<p>Any company that has good web development is going to return the best possible content to your business. When we are going to work with the developer himself, like this, we must ask about the plan in two different possibilities, they are these:</p>
<ol type="a">
<li>When both are going to separate.</li>
<li>When the business itself should close.</li>
</ol>
<p>Both of these issues shouldn&#8217;t be difficult to fix.</p>
<p>Those designers are going to work with the specific client and they are going to launch the best project.</p>
<p>Until your business website needs some kind of editing, the next interaction should be planned. This inertia can be continuous. Perhaps another reason to separate maybe this. The commercial relationships that we need will begin, life and sometimes close. We have a section to talk about everything that happens when a specific client wants to move on. Each of the designers or agencies have to have a good plan to know how to get a good start. If this business wants to get out of a relationship, it has to have a plan for how the agency is going to be able to provide good material. This content can be stored on the Dropbox platform with the client or with the designer himself. It is the best option for these media to be either delivered or lost. While the IBM company has had a lot of automation time under its belt, when you hire another company, they may lack that time of experience, structure, and good planning. It has worked for a total of 12 companies related to web design since it began to work in this field in the &#8217;90s. Many of them have already died. If you go under, we will group all the assets and it will be provided to you. You have to keep in mind that if the accounts are up to date, there are no problems to provide all that information. These assets must be ready for delivery at any time. A computer can be very powerful, but it can be vulnerable to a soda can if it falls. So the resolution to this disaster is undoubtedly redundancy, that is, you must have all kinds of backups stored in the cloud or on archived hard drives.</p>
<p>Of course, those assets do not come with an instruction guide. You can wait to work with a new design so that they can evaluate you and know what to work with.</p>
<p>When considering the backup or transfer plan, you can ask them to write everything down in the contract. This is because if you don&#8217;t do it in writing, they won&#8217;t run it when necessary.</p>
<p>Being able to plan situations before each event is fine, but what if this doesn&#8217;t happen? You don&#8217;t have to worry. We have a secret weapon for content recovery. It&#8217;s an internet file. You can enter there multiple times to have all kinds of customer content on hand and bring it to the present moment. So if the developer you were working with does not give up the website or the specific content, they can help with all this.</p>
<h3>When The Burn Stops, The Healing Begin</h3>
<p>There is a very important divide between what a good print designer does with the website itself and what can be done for that website. The website can be seen in a good way in the phone book, the key to eas deficiencies are going to affect that visibility. Some of those examples will be shown later. If the website falls too short on these elements, the work that is done to popularize and market that visibility is more difficult to achieve.</p>
<p>Google is one of the most important search engines. But it is now when they have begun to penalize all the websites that are not protected. So if you are going to visit any page that is based on the phone book, you must take into account the lock that is there along with the web address. If it has a crossed-out red line through the lock, this will mean that it is not secure. It will be warned that these users do not disclose information through their contact forms. Google will take the measure of leaving it as far behind as possible in favour of others that are safe.</p>
<p>Your website must be very easy for the Google platform to assimilate. We have different ways of disguising the content, this is called Open Graph. It&#8217;s not complicated and if you don&#8217;t have all of this, Google, Facebook, Yahoo or Bing, &#8230; they have less to work with.</p>
<p>You have to keep everything that has to do with the code as up to date as possible. You MUST list the currency of use that you have in your country to be able to work with it. Each of the search engines will take as elements the keywords, this will indicate whether or not this website is late to use that element.</p>
<h2>The Easy Way To Do it</h2>
<p>Hand off the above tasks and concerns to a professional firm. Let them handle the domain transfer, the design, the management, the upkeep. If you need help getting your website freed up from the phone book company, let us help. We can do this and do it under one of our management plans to take the stress and concern out of the mix. <a href="https://hospitalitywebdesign.ca/services/get-started/">Get started!</a></p>
<p>The post <a href="https://hospitalitywebdesign.ca/when-the-phone-book-company-has-your-website/">When The Phone Book Company Has Your Website</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
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		<title>Website Page Speed &#8211; Why It&#8217;s Even More Important in 2022</title>
		<link>https://hospitalitywebdesign.ca/website-page-speed-why-is-it-important-in-2022/</link>
		
		<dc:creator><![CDATA[Shawn DeWolfe]]></dc:creator>
		<pubDate>Tue, 25 Aug 2020 07:58:41 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[performance]]></category>
		<guid isPermaLink="false">https://hospitalitywebdesign.ca/?p=3813</guid>

					<description><![CDATA[<p>Performance or Page Speed is a factor Google and other search engines use to deliver the best content to the end user. If a site takes a long time to load, it reflects poorly on the search engine. </p>
<p>The post <a href="https://hospitalitywebdesign.ca/website-page-speed-why-is-it-important-in-2022/">Website Page Speed &#8211; Why It&#8217;s Even More Important in 2022</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Three factors figured heavily into your search engine positioning:</p>
<ul>
<li>Technical SEO</li>
<li>Backlinks to your web pages</li>
<li>Website speed</li>
</ul>
<p>Performance or Page Speed is a factor Google and other search engines use to deliver the best content to the end user. If a site takes a long time to load, it reflects poorly on the search engine. Page speeds comes from two elements: the download of the webpage content; and the how hard it is for your web browser to interpret the content and turn it into a sensible looking webpage. <span class="fa-stack fa-2x"><i class="fas fa-image fa-stack-1x fa-inverse"></i><br />
</span></p>
<p>These are some of the issues and ways to improve performance. Some are things that a website owner can directly affect. Some of topics best left up to the pros.</p>
<div class="row text-center">
<div class="col-md-4">
<h3 class="service-heading">Image Issues</h3>
<p class="text-muted"><em>Images can be too big.</em>a 72&#215;72 pixel icon could actually use a 1400&#215;800 image. Maybe, a plugin failed you and request an image that is too big to be optimal. The GTMetrix report will generate optimized images for you.</p>
<p class="text-muted"><em>Image format choices.</em> Know the difference between GIFs (or is that GIF?), JPEGs, PNGs, SVGs and bitmaps. Use the ideal image for the role in the presentation.</p>
</div>
<div class="col-md-4">
<h3 class="service-heading">JavaScript Placement</h3>
<p class="text-muted">The header is the best (except when it isn&#8217;t). When Javascript code goes into the header, that code executes first. It will block the display of content until the Javascript fully executes. This is called &#8220;render blocking.&#8221; From an end-user perspective, this is horrible. They will be left with a white screen for much long than is ideal.</p>
<p class="text-muted">Put some stuff into the Footer. Some code can always go into the footer: analytics code, helper code, code relevant to the lower sections of the page (eg. a dynamic footer).</p>
</div>
<div class="col-md-4">
<h3 class="service-heading">Client side Caching</h3>
<p class="text-muted">Make content cacheable. WordPress will put query strings onto the tail end of some URLs and change that string with each load to give you a new and fresh load of that image, script or styling. From an end user perspective, that takes a lot of time.</p>
<p class="text-muted">Change the Expiry date (it&#8217;s a meta data setting in the served assets) to push it days or even months into the future. That let&#8217;s a web browser shoulder some of the load and keep copies of those elements on their computer instead of downloading them new with each page load.</p>
<h3 class="text-muted">Third Party Assets</h3>
</div>
</div>
<p><!-- row 2 --></p>
<div class="row text-center">
<div class="col-md-4">
<p class="text-muted">Easy to deploy third party code almost always kill performance. While it&#8217;s handy to drop in a snippet from Instagram, Facebook, Google, Click-to-chat, CRM tools, those can kill performance.</p>
<p class="text-muted">Pull as much as possible into your control. Download Google fonts and serve them from your site or your CDN.</p>
<p class="text-muted">Deliver the content from server side generated HTML, not Javascript delivered / built code.</p>
<p class="text-muted">Elect to leave out some of the third party assets on some pages. If performance is really important, be cautious of third party apps.</p>
</div>
<h3 class="col-md-4">Compression</h3>
<div class="col-md-4">
<p>File downloads are a big time suck. Fewer files to request and smaller files are key.</p>
<p class="text-muted">Each plugin and theme is likely to introduce several CSS and JS files apiece. This can quickly add to up to 20+ CSS and 20+ Javascript file requests.</p>
<p class="text-muted">Plugins like AutoOptimize can consolidate the CSS into fewer files and it can do the same with JavaScript.</p>
<p class="text-muted">Almost every web server is capable of serving out files compressed with GZip. Almost every web browser is capable of decoding GZipped files.</p>
<h3 class="text-muted">Server Caching</h3>
<p class="text-muted">Store static copies of complex output (eg. leaderboards, lists of recent posts, stats).</p>
</div>
<div class="col-md-4">
<p class="text-muted">Optimize code on the server before it is shipped to the client.</p>
<p class="text-muted">Deploy a plugin like W3 Total Cache, WP Cache, etc.</p>
<p class="text-muted">Keep-Alive: Time is lost when some browsers reacquire the path to your server with each file request. By tweaking the server&#8217;s <em>Keep Alive</em>, you can keep that connection active.</p>
<h3 class="text-muted">Content Delivery Networks (CDNs):</h3>
<p class="text-muted">Use a CDN to stow and deliver some of the content.<br />
A CDN can take the pressure off of the server.<br />
It can deliver content from a server closer to the end client.</p>
</div>
</div>
<p><!-- row 3 --></p>
<div class="row text-center">
<h3 class="col-md-4">Flush Your Output</h3>
<div class="col-md-4">Hang time is a killer when you&#8217;re waiting for a web page. By default, PHP can wait for a good length of time before delivery. It is possible to urge it to begin earlier than otherwise. That sends content back to your audience faster. I do this by putting the flush() call at the top of the page.tpl.php file. If you&#8217;re about to output the themed data, you&#8217;re ready to deliver content, so I say push it out as soon as you can, even starting the process before the page.tpl.php is populated and served. One thing to note: flushing content may not be a tactic that plays well with GZip.</div>
<h3 class="col-md-4">Aggregate CSS and Javascript</h3>
<div class="col-md-4">
<p class="service-heading">You should collapse all of your Javascript and CSS into one file each (all CSS in one; all Javascript in the other). While Drupal does ask for a lot supporting files, it compensates by allowing for the aggregation of Javascript and CSS into collected files. In extreme cases, this knocks down the number of files from 30+ files down to two to four files. If you&#8217;re using a CMS make sure it can aggregate these supporting files. If you&#8217;re doing a manual web design, make sure you follow this rule as closely as possible.</p>
</div>
<h3 class="col-md-4">CSS Sprites</h3>
<p class="col-md-4">CSS sprites use portions of a larger image to fulfill some graphical need on your web page. Spriting isn&#8217;t a new concept&#8211; I probably built my first sprite for a video game over 25 years ago. But its role in web design is comparatively new.In pursuit of fewer file downloads, you can lump multiple elements into a single image and then use CSS to slice that image for use. There is a lot of finesse to how you slice up an image with CSS. You need to pay attention to how the image will be used and you need to be comfortable using CSS backgrounds with cropping and the repeat concepts figured out.</p>
</div>
<p><!-- Performance --></p>
<section id="performance" class="bg-light">
<div class="container">
<div class="row">
<div class="col-lg-12">
<h2>Too Much?</h2>
<p>If these performance tips are too much for you to implement, that&#8217;s okay. The good news: we deploy these techniques on every site we deploy. Web321 sites get all of the improvements possible to let the site out-perform the competition.</p>
</div>
</div>
</div>
</section>
<p>The post <a href="https://hospitalitywebdesign.ca/website-page-speed-why-is-it-important-in-2022/">Website Page Speed &#8211; Why It&#8217;s Even More Important in 2022</a> appeared first on <a href="https://hospitalitywebdesign.ca">Hospitality Web Design</a>.</p>
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