• Domain name registration & renewals
• Managed hosting, optimized for WordPress
• Free SSL implementation – ensures secure transmission of data to your site
• Daily backups, stored securely offsite for 90 days
• Site uptime monitoring
• Emergency site recovery
• Email tech support help desk
• Update Core Software
• Update Plugins
• Fix compatibility issues
• Monitor Uptime
• Fix malware/hacking issues
• Perform security audits
• Unlimited small (30-minute) tasks, including:
  • Posting new site content (provided by you)
  • Adding & changing images
  • Simple image editing (e.g. crop, resize, compress)
  • Adding & updating products
  • Style tweaks & additions
  • Site menu changes
  • Creating new user roles & setting permissions
  • Adding & deleting users
  • Adding widgets
  • Installing & configuring plugins
  • Creating simple forms
• Privacy Policy & Terms of Service pages that automatically update when laws change

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Google Business, formerly “Google My Business,” provides listing services to businesses, institutions and attractions around the world. Every business gets a Google Business Profile. Some business owners don’t claim their own profile, so that can[t capitalize on how the profile builds a connection to customers– both current and new. Google Business Profiles are easy-to-use. By claiming a profile, a business can manage their online presence across Google, including Search and Maps.
We are always happy to help businesses verify their business and edit their business information.

We know the Google Business system very well. Our lead developer, Shawn DeWolfe, is a Level 8 Google Guide with over 500 reviews under his belt and more coming every week. If you want him to pop by your business, check out what you’re doing and write a review, just drop him a line: via our Google Business review page.

Manage WP is a WordPress website management service provider that allows you to monitor and maintain all your WordPress websites from one dashboard. ManageWP helps website owners and webmasters easily manage plugin, theme and core updates to their sites using update scheduling and visual validator checks.

Other services offered within the ManageWP dashboard include:

• Performance checks
• Analytics reports
• Security checks
• Uptime monitoring and alerts
• Incremental backups
• Cloning & migration
• 1-Click site admin logins
• Team and client collaborations

Web321 uses ManageWP to monitor the health of all our websites and get notified if there is a problem. ManageWP lets us safely and easily perform maintenance tasks on all our sites from one place.

John Overall offers Canadian WordPress hosting for a limited number of business users, to maintain maximum performance for every site he hosts. John Overall’s hosting platform is optimized for WordPress websites to run effectively and smoothly with his specially curated package.

His web hosting platform provides the following for $35/month:

• 33gig data storage
• 66 gig data transfer
• 99.9% uptime guarantee

Spaces are limited, and require a signup form to register.

Web321 has researched, tested and built a relationship with our hosting providers in order to ensure the highest level of service and reliability for our clients. Web321 uses John Overall’s managed hosting solution for all our Canadian sites including our own.

Google Adwords is an online advertising platform owned and operated by Google. Google Ads is the most commonly used advertising platform to reach new audiences and to generate business leads.

The Google Ads platform is run by a pay-per-click (PPC) system, which means you pay Google every time a person visits your website through Google Ads. This is superior to a pay-per-impression model, as you only pay for your ad when a viewer shows interest by clicking on the ad.

The main benefit to using Google Ads is that there is an enormous reach on Google. Google is the one-stop-shop for asking questions and is typically the first place of contact when a consumer is inquiring about a personal need.

Google Ads also has specified targeting strategies that will appeal to potential customers at all stages of the buyer’s funnel – making every advertisement feel perfectly customized to each query.

In addition, there is a variety in bidding strategies that are available and recommended by Google depending on your advertising goals.

• CPC Bidding: recommended when the goal of advertising is to drive traffic to your website.
• CPM Bidding: recommended when the goal of advertising is to increase brand awareness
• CPA Bidding: recommended when the goal of advertising is to create conversion in sign ups and ticket purchases

Web321 uses Google Ads as part of its own marketing strategy. We also offer Google Ad campaign design through our Google Ads Extreme Booster Pack.

Google Search Console is a Google service that monitors and maintains how your site is presented in Google Search results. Similar to Google Analytics, the search console will give you in-depth information about how Google understands and views your website.

With GSC, you can receive immediate updates on 404 errors, mobile display problems and other issues negatively affecting your site, view how often your site appears in Google searches, and see which sites are linking to your website.

Google Search Console is a great tool for:

• Small Businesses
• SEO Specialists/Marketers
• Site Administrators
• Web Developers

Web321 uses the Google Search Console to monitor the health of your site, track your websites search results in Google and create necessary changes to improve them.